The future of domain ownership starts with you.
Own the Dot
The future of domain ownership starts with you.
#OwnTheDot
What Is Handshake?
Handshake is a decentralized naming system that changes how internet domain names work.
Today, most domain names are controlled by central authorities. You don’t truly own them — you rent them, follow their rules, and risk losing them if policies change.
Handshake removes the middleman. It lets individuals own internet names directly, without relying on a central company or government.
In simple terms: Handshake lets you truly own your name on the internet.
The Handshake Protocol
Think of Handshake as a digital handshake between you and the internet.
- You claim a unique name
- The Handshake network verifies that it’s yours
- Ownership is recorded on a public, decentralized blockchain
- No single entity controls it
Once the handshake happens, that name belongs to you — as long as you control your keys. No renewals forced by registries. No arbitrary takedowns.
Why Own a Unique HNS Name?
Owning a Handshake name is about more than having a website — it’s about control and independence.
- True ownership – You own the name outright, not a lease
- Censorship resistance – No central authority can seize it
- Early advantage – Access premium names before mass adoption
- Brand control – Own your own namespace, not just a subdomain
- Future-ready – Built for a decentralized internet
Your name becomes digital property, not a permission slip.
Own The Dot
For decades, the “dot” in domain names has been controlled by centralized gatekeepers.
Handshake changes that.
When you own a Handshake name, you’re not just registering a domain — you’re claiming a piece of the internet itself.
Own the name.
Own the rules.
Own The Dot.